Quotes of "postal" incidents (in which mentally disturbed individuals launch themselves into killing rampages), adorn the Postal website, and when the US Postal Service criticised the theme, RWS simply added that to their mounting trophy cabinet of negative publicity. In a clever marketing campaign RWS have successfully managed to turn the torrents of negative publicity into a positive outcome, using a rather cavalier approach to the games violent content. In a climate of increasing "Road Rage" incidents the game caused a stir, but compared to that, Running With Scissors (RWS)' first release, Postal, has caused an avalanche, and that was even before the game went retail. Just a few months ago it was Carmageddon, an arcade racing title which actually invited the player to run down innocent pedestrians, and back over them for double points. ![]() Every now and then a game hits the market which causes some controversy, pushing the boundaries of what is considered morally acceptable.
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